What principle can help guide the viewer's eye through the design?

Alignment is a fundamental design principle that helps create a visual connection between different elements within a layout. When elements are properly aligned, it establishes a clear visual structure that guides the viewer's eye through the design in a coherent and organized manner. This structured approach enhances readability and flow, making it easier for the viewer to navigate the information presented.

In a well-aligned design, elements are arranged in relation to each other or to an underlying grid, which creates a consistent layout. This consistency helps to establish a hierarchy of information, making it clear which elements are most important and how they relate to one another. Effective alignment not only promotes visual harmony but also draws the viewer's attention across the design in a deliberate way, leading them to key messages or calls to action without confusion.

The other principles—contrast, variety, and repetition—also play important roles in design but serve different functions. Contrast focuses on highlighting differences to draw attention or create emphasis, variety adds visual interest by incorporating diverse elements, and repetition reinforces a particular style or theme throughout the design. While all contribute to effective design, alignment specifically addresses the pathway for the viewer's eye, making it essential for guiding attention and creating clarity.